If you have ever searched the Shopify app marketplace while building or scaling an online store, you know this feeling. At first, it feels empowering, thousands of apps and every promise imaginable. You start believing that if your store is not working yet, it must be because you haven’t found the right app. This belief…
Look, there’s a quiet lie floating around the ecommerce world. We all hear it, and most of us have believed it at some point. It sounds so logical: If sales slow down, just spend more on ads. If growth stalls, widen the funnel. If revenue dips, push harder. But here’s the reality; that mindset works…
The world doesn’t need another celebrity backed hibiscus infused face oil. We are currently at peak “founder” status where anyone with a Ring light and a connection to a private label manufacturer in New Jersey thinks they have discovered the fountain of youth. The beauty industry is a masterclass in psychological warfare; a world where…
